Развитие системы оценки конкурентоспособности предприятий розничной торговли в региональном аспекте

И. А. Денисенко; А. А. Пономарёв

Authors

I. A. Denisenko Lugansk State University named after V. Dal
A. A. Ponomarev Lughansk State University named after V. Dal

Keywords:

competitiveness, region, retail, sustainable development, scorecard

Abstract

In the modern world, competition in the retail market is constantly growing, which leads to the need to assess the competitiveness of retail enterprises. Assessing competitiveness allows you to determine the strengths and weaknesses of an enterprise, as well as develop a strategy for its development. However, existing methods for assessing competitiveness often do not take into account the specifics of the market, which reduces their effectiveness. The study is aimed at developing a methodology for integral assessment of the competitiveness of retail enterprises. The methodological basis of the study was the theory of comparative advantage, the theory of industry markets and the provisions of the theory of strategic management. As a result of the study: a new system for assessing the competitiveness of retail enterprises has been developed, taking into account the characteristics of the industry; the key factors influencing the competitiveness of retail enterprises have been identified; the most competitive retail enterprises in the industry were identified; recommendations were developed to improve the competitiveness of the analyzed enterprises; a competitiveness model has been created that can be used to evaluate other enterprises in the industry. The results of the study contribute to the understanding of industry characteristics of the retail market, factors influencing the competitiveness of enterprises, methods for assessing competitiveness, and strategies for increasing the competitiveness of enterprises.

Downloads

Download data is not yet available.

Author Biographies

I. A. Denisenko, Lugansk State University named after V. Dal

Doctor of Economic Sciences, Professor
A. A. Ponomarev, Lughansk State University named after V. Dal

senior lecturer

References

Bolodurina V.A. (2015). Methods for assessing the competitiveness of an enterprise. International scientific research journal, 11 (42), 18-21. [In Russian]

Bichoeva D.S. (2011). Competitiveness of consumer goods and services and its connection with the competitiveness of business structures in general. Current problems of economics and law, 3, 66-71. [In Russian]

Gabidullina L. Kh. (2011). Competitive advantages of food trading enterprises in regional commodity markets. Current problems of economics and law, 3, 87-90. [In Russian]

Golov R.S., Pushkareva M.B., Zubeeva E.V., Vainshtok N.R. (2011). Methodology for assessing the competitiveness of manufacturing enterprises. Textile industry technology, 1 (385), 24-29. [In Russian]

Danilenko N.N., Arbatskaya E.A. (2013). On the question of the methodology for assessing the competitiveness of a service sector enterprise. Izvestia of USUE, 3-4 (47-48), 95-99. [In Russian]

Dyachkova V.V. (2017). Formation of an organizational and economic mechanism for managing the competitiveness of a coal mining enterprise. Vestn. Volgogr. state un-ta, 1 (38), 76-87. [In Russian]

Zhigarev V.A. (2015). Factors and methods of analysis and assessment of the competitiveness of enterprises in the furniture industry. Current problems of economics and law, 2, 69-76. [In Russian]

Koneva D.V. (2021). Assessing the competitiveness of public catering enterprises in the restaurant business market in Khanty-Mansiysk. Human Progress, 1, 5. [In Russian] http://progress-human.com/images/2021/Tom7_1/Koneva.pdf

Kormiltseva E.A., Golovkina E.V. (2022). Analysis of methods for assessing a company’s competitiveness. Fundamental research, 10, 60-65. [In Russian]

Krivorotov V.V., Kalina A.V., Erypalov S.E., Kobekina D.I. (2020). Dynamic assessment of an enterprise’s competitiveness taking into account the implementation of its innovative development strategy. Journal of Applied Economic Research, 4, 512-542. [In Russian]

Kuzmina P.I. (2014). Competitiveness of an organization’s business activity and its determining factors. Current problems of economics and law, 1 (29), 116-122. [In Russian]

Rodina T.E. (2023). Increasing the competitiveness of large production structures. International scientific research journal, 1 (127). [In Russian] https://doi.org/10.23670/IRJ.2023.127.140

Chirkov A.V. (2013). Assessing the competitiveness of companies in the conditions of Russia’s accession to the WTO. Izvestia of USUE, 5 (49), 82-86. [In Russian]

Ahmedova S. (2015) Factors for Increasing the Competitiveness of Small and MediumSized Enterprises (SMEs) In Bulgaria. Procedia - Social and Behavioral Sciences, 195, 1104 - 1112.

Babua H., Yadav S. (2023). A supply chain risk assessment index for small and medium enterprises in post COVID-19 era. Supply Chain Analytics, 3, 100023.

Buia Q., Lo F. (2022). Technology multinational enterprises from emerging markets: Competitive interplay of international entry timing decisions. Sustainable Technology and Entrepreneurship, 1, 100019.

Dovgal O.V., Kravchenko M.V., Demchuk N.I., Odnoshevnaya O.A., Novikov O.Y., Andrusiv U.Y., Lesik I.M., Popadynets I.R. (2017). Methods of competitiveness assessment of agricultural enterprise in Eastern Europe. Regional Science Inquiry, IX, 231-242.

Kang Z., Zhao Y., Kim D. (2023). Investigation of enterprise economic management model based on fuzzy logic algorithm. Heliyon, 9, e19016.

Li G., Wang X., Su S., Su Y. (2019). How green technological innovation ability influences enterprise competitiveness. Technology in Society, 59, 101136.

Zhang W., Li S., Li Z., Feng H. (2023). Assessing the competitiveness of listed Chinese high-growth companies in the STAR market. Heliyon, 9, e15735.

Shchepkina N., Meshkova N., Goigovaс M., Maisigovaс L.,Tochieva L. (2022). Intellectual capital as a factor in ensuring the competitiveness of the railway transport enterprises. Transportation Research Procedia, 63, 1444-1453.

Sipa M., Gorze-Mitka I., Skibiski A. (2015). Determinants of Competitiveness of Small Enterprises: Polish Perspective. Procedia Economics and Finance, 27, 445 - 453.

Timchukа O., Veselovab Y., Dodorinab I., Vikhoreva M. (2023). Improving the Competitiveness of the Railway Industry Organization Using Innovative Economic Models Transportation Research Procedia, 68, 120-125.

Ungerman O., Dedkova J., Gurinova K. (2018). The impact of marketing innovation on the competitiveness of enterprises in the context of industry 4.0. Journal of Competitiveness, 10, 132-148.

Wongsansukcharoen J., Thaweepaiboonwong J. (2023). Effect of innovations in human resource practices, innovation capabilities, and competitive advantage on small and medium enterprises performance in Thailand. European research on management and business economics, 29, 100210.