Financial consulting as a tool for overcoming informationasymmetry in personal finance management

Abstract

The paper emphasizes that in the conditions of information asymmetry, the services of financial consultants act as an effective tool for solving financial problems. Obviously, financial and investment consulting is an innovative social technology, which is practical knowledge in the field of finance and investment, as well as methods of managing people's financial activities to achieve financial goals. The stages of choosing a financial consultant are considered: from defining personal financial goals and consumption level to assessing the effectiveness of achieving financial goals. It is noted that the creation of an independent institute of financial consultants requires strong support, consisting in particular in streamlining the terminology of consulting as a type of professional activity at the legislative level; stimulating the implementation of active programs for training personal financial consultants and introducing mandatory certification of financial consultants' activities to improve the consultant's qualifications and the quality of consulting services. It was revealed that the active work of financial consultants has an additional positive effect: on the one hand, financial consulting allows you to effectively use personal finances, form and rationally develop the interests of the population, stabilize their business life; on the other hand, there is an opportunity to create additional large flows to attract assets of the population, transform their investment resources for the development of the country's economy, which also has a positive effect on the financial well-being of the population.