The role and specifics of logistical infrastructure systemin the development of marketing distribution channels
Keywords:
marketing distribution channels, competitiveness, marketing logistics, product distribution system, assortment managementAbstract
Common strategic goals for marketing and distribution systems represent the basis for effective interpenetration and achieving a synergistic effect in their implementation, which in practice is carried out by methods inherent in these areas. In this regard, a crucial role is played by the conceptual dichotomy of promoting the assortment to the consumer (marketing) and its actual provision (logistics infrastructure), which imposes restrictions on the economic agent. The competitiveness of a commercial organization is directly dependent on the effectiveness of the interaction of marketing and logistical systems in it.
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