Measuring Russian business culture according to G. Hofstede
Keywords:
national business culture, G. Hofstede's dimensions, cultural clusters, business culture of RussiaAbstract
The Hofstede’s data, due to their availability and hundreds of thousands of processed questionnaires, have become the most popular tool for measuring the business culture of different countries. However, it turned out that among Hofstede's indices there are interdependent, redundant ones. In addition, despite numerous attempts, Hofstede failed to correctly cluster countries by business culture and identify countries with similar business culture. Therefore, there is clearly a need for a secondary analysis, that is, a generalization of the existing data, identification of the most important parameters among Hofstede's indices, which is the subject of this article. This article ranks Hofstede's indices and shows the fundamental role of two dimensions: the Individualism Index and the Masculinity Index. In addition, it was revealed that the development of innovations in the country does not depend on the value of the Uncertainty Avoidance Index, but on the Individualism Index and the Long-Term Orientation Index.
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