Measuring Russian business culture according to G. Hofstede

Authors

  • I. A. Arenkov St. Petersburg State University
  • V. V. Zyabrikov St. Petersburg State University

Keywords:

national business culture, G. Hofstede's dimensions, cultural clusters, business culture of Russia

Abstract

The Hofstede’s data, due to their availability and hundreds of thousands of processed questionnaires, have become the most popular tool for measuring the business culture of different countries. However, it turned out that among Hofstede's indices there are interdependent, redundant ones. In addition, despite numerous attempts, Hofstede failed to correctly cluster countries by business culture and identify countries with similar business culture. Therefore, there is clearly a need for a secondary analysis, that is, a generalization of the existing data, identification of the most important parameters among Hofstede's indices, which is the subject of this article. This article ranks Hofstede's indices and shows the fundamental role of two dimensions: the Individualism Index and the Masculinity Index. In addition, it was revealed that the development of innovations in the country does not depend on the value of the Uncertainty Avoidance Index, but on the Individualism Index and the Long-Term Orientation Index.

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Author Biographies

  • I. A. Arenkov, St. Petersburg State University

    Doctor of Economic Sciences, Professor, Head of the Department of Enterprise Economics, Entrepreneurship and Innovation, Faculty of Economics, St. Petersburg State University

  • V. V. Zyabrikov , St. Petersburg State University

    Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Enterprise Economics, Entrepreneurship and Innovation, Faculty of Economics, St. Petersburg State University

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Published

2025-07-01

Issue

Section

Management and marketing

How to Cite

Measuring Russian business culture according to G. Hofstede. (2025). Economic Research Institute Journal, 38(2(38), 193-208. https://journals.econri.org/index.php/journal/article/view/581

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