Предпринимательский маркетинг как новая концепция управления малым и средним бизнесом

I. Yu. Okhrimenko

Authors

I. Yu. Okhrimenko SO HPE «Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovskiy» , ГО ВПО «Донецкий национальный университет экономики и торговли»

Keywords:

small business, medium business, entrepreneurial marketing, marketing concept, marketing mix

Abstract

The paper highlights the distinctive characteristics of entrepreneurial marketing from the traditional concept. The author offers their own definition of entrepreneurial marketing. Recommendations for the effective functioning of the entrepreneurial marketing model for small and medium-sized enterprises are provided.

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Author Biography

I. Yu. Okhrimenko, SO HPE «Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovskiy», ГО ВПО «Донецкий национальный университет экономики и торговли»

senior lecturer

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